brand

Essay specific features

 

Issue:

Business

 

Written by:

Rolando L

 

Date added:

January 31, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 853

 

Was viewed:

4168 times

 

Rating of current essay:

 
Essay content:

It is a set of verbal and/or visual cues, and as such it is part of product’s tangible features. A brand name is that a part of brand that can be spoken, including letters, words and numbers; like BMW, Danone or Citibank. A brand mark is the element of a brand that cannot be spoken, often a symbol, design, or specific packaging, like the Mercedes logo or the Absolut Vodka bottle...
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A trademark is the legal designation indicating that the owner has exclusive use of the brand. • Branding augments a core product with distinctive functional and emotional meanings and values which distinguish it from the competition. The functional or utilitarian abilities of a brand are called brand skills...
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