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Essay

Brand Architecture

Essay specific features

 

Issue:

Book Reports

 

Written by:

Thomas H

 

Date added:

October 9, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 312

 

Was viewed:

4926 times

 

Rating of current essay:

 
Essay content:

Neither type is better than the other. Some companies use a mix of both. The key is to have a well-defined brand architecture strategy. Steps to maximize brand architecture (as suggested in paper): take stock of your brand portfolio from the perspective of customers because their view is the foundation for your strategy; do "brand relationship mapping" to identify the relationships and opportunities between brands across your portfolio...
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Some companies use a mix of both. The key is to have a well-defined brand architecture strategy. Steps to maximize brand architecture (as suggested in paper): take stock of your brand portfolio from the perspective of customers because their view is the foundation for your strategy; do "brand relationship mapping" to identify the relationships and opportunities between brands across your portfolio...
displayed 300 characters

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