Brand Building - Hamam

Essay specific features

 

Issue:

Business

 

Written by:

Willie L

 

Date added:

February 4, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1798

 

Was viewed:

924 times

 

Rating of current essay:

 
Essay content:

Brands also ensure repeat buying and publicity thus ensuring a predictable and grow-able share of the market based on their unique positioning strategy rather than based on just cost competition. Even with commodities, there are quite a few parameters which brands can use to position themselves to capture a place in the consumer’s memory and consequently in their shopping basket...
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A few of the more widely accepted of them are: Consistency of Product Quality, Customization of the product to the extent possible, Providing a wider range of products, Identifying the most profit generating segments of the market and modifying or adding an offering to cater to their specific needs, Unique packaging, Emotional Branding and even basing branding on building a unique image to the extent of professing to have a brand personality...
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