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Essay

brand extension

Essay specific features

 

Issue:

Business

 

Written by:

Susan E

 

Date added:

August 17, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 286

 

Was viewed:

3616 times

 

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Essay content:

The extension makes sense when there is a strong brand associations that provide a point of differentiation, or when the category does not support the resources needed to establish a new name. The failure of extension may come from difficulty of connecting with the main brand, a lack of similarity and familiarity...
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These failures of extension make consumers create a negative or new association relate to the brand even or to disturb and confuse the original brand identity and meaning. We can classify the brand image in two types: the general brand image and the product brand image. If the brand name is strong enough, the negative impact has no specific damage on general brand image...
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General issues of this essay:
Brand Extension Brand Positioning The Victoria &Amp;Amp;Amp; Alfred Waterfront Company Brand Value Brand Brand Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal brand extension brand Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? Make friends with customers What should a marketer know about brand personality theory and practice micheline brand extension Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention The Walt Disney Company: The Art of Brand Building Keeps Disney Center Stage When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand
 

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