brand extension
Essay specific features


Written by:
Susan E
Date added:
August 17, 2014
Level:
University
Grade:
A
No of pages / words:
2 / 286
Was viewed:
3616 times
Rating of current essay:
Essay content:
The extension makes sense when there is a strong brand associations that provide a point of differentiation, or when the category does not support the resources needed to establish a new name. The failure of extension may come from difficulty of connecting with the main brand, a lack of similarity and familiarity...
displayed 300 characters
Custom written essay
All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $11.99/page
Order custom paperFull essays database
You get access to all the essays and can view as many of them as you like for as little as $28.95/month
Buy database accessOrder custom writing paper now!
- Your research paper is written
by certified writers - Your requirements and targets are
always met - You are able to control the progress
of your writing assignment - You get a chance to become an
excellent student!
Get a price guote
These failures of extension make consumers create a negative or new association relate to the brand even or to disturb and confuse the original brand identity and meaning.
We can classify the brand image in two types: the general brand image and the product brand image. If the brand name is strong enough, the negative impact has no specific damage on general brand image...
displayed next 300 characters
General issues of this essay:
Related essays:
-
1 pages, 251 words
-
2 pages, 286 words
-
1 pages, 236 words
-
2 pages, 301 words
-
1 pages, 123 words
-
1 pages, 165 words
-
2 pages, 413 words