Branding In Rural Market

Essay specific features

 

Issue:

Business

 

Written by:

Greg M

 

Date added:

October 28, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

17 / 4616

 

Was viewed:

5970 times

 

Rating of current essay:

 
Essay content:

Market Segmentation: 10 1. Consumer Profile 12 2. Evaluation Process used by Consumers 12 a. Price: 12 b. Quality: 12 c. Brand Image: 12 d. Benefits Sought: 12 3. Buying Pattern by Time 13 4. Perceptual Map 13 1. Product Category: Detergents 14 2. Product Category: Beauty Care – Shampoos 15 3...
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Product Category: Biscuits 16 4. Product Category: Milk 17 Retail Analysis 18 FMCGs Analysis 19 1. FMCGs according to Product Category 19 2. Most sold Brands in each FMCG category 20 3. Monthly expenditure on each FMCG category 20 4. Brand Recognition 21 Retail Activity Synopsis 22 Branding Challenges for the Rural Market 24 1...
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