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Essay

Braun's ciclying

Essay specific features

 

Issue:

Business

 

Written by:

Corina C

 

Date added:

June 10, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 301

 

Was viewed:

8239 times

 

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Essay content:

Moreover, being a Canadian sports retailer, it is an asset to have access to other markets that guarantee sales throughout all the year, and not just in the summer season. Additionally, it can't be argued that Braun's online incursion was very successful, and that being online represents another way of interacting with customers, which have been Braun's base of success...
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The fact that they've translated their customer service orientation into its online portal, have provided them with a competitive advantage. However, online sales makes just 10% of Braun's annual revenue, and it can not be forgot that, being a respected small business focused in long term relationships with their retail customers, the main way of business for them is in-store business, which differentiate themselves from Bikeshop...
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