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Lisa E


Date added:

September 15, 2013








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(strategy-Ansoff’s Matrix) Product development • This is the development of new products for the existing market • New products come in the form of: - New products to replace current products to replace current - New innovative product - Product improvement - Product line extensions - New products to complement existing products - Products at a different quality level to existing products (strategy-Ansoff’s Matrix) Present Markets Market development • Market development is used when...
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(strategy-Ansoff’s Matrix) Diversification (new product and new markets) • New products sold to new markets • New products for new customers Diversification can be sub-divided into related and unrelated. (strategy-Ansoff’s Matrix) New Markets In terms of the Ansoff’s Matrix our service for Virgin Atlantic would fit in the product development section...
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