Business

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Issue:

Business

 

Written by:

Brenda W

 

Date added:

September 7, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 244

 

Was viewed:

8980 times

 

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Essay content:

For instance, the use of retail coupons with expiration dates requires customers to act while the incentive is still valid. • Public Relations – Also referred to as publicity, this type of promotion uses third-party sources, and particularly the news media, to offer a favorable mention of the marketer’s company or product without direct payment to the publisher of the information...
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Often this occurs face-to-face or via telephone, though newer technologies allow this to occur online via video conferencing or text chat. Definition Specific combination of promotional methods such as print or broadcast advertising, direct marketing, personal selling, point of sale display, merchandising, etc...
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