Business In The World

Essay specific features

 

Issue:

Business

 

Written by:

Heather P

 

Date added:

September 24, 2015

 

Level:

 

Grade:

A

 

No of pages / words:

5 / 1345

 

Was viewed:

2258 times

 

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Essay content:

620). Kotler asserts that “the sales representative is the company to many of its customers” since it is the salesperson who delivers information to the customer (p. 620). Therefore, a company must carefully consider how to design and manage its sales force in order to be successful in the marketplace...
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620). Therefore, a company must carefully consider how to design and manage its sales force in order to be successful in the marketplace. This paper discusses how businesses should design a sales force and how managers can effectively manage that sales force. Designing a Sales force When designing a sales force, a company must thoroughly deliberate several issues in order to establish an efficient sales system...
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