CAH case analysis

Essay specific features

 

Issue:

Business

 

Written by:

Donald P

 

Date added:

June 3, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1303

 

Was viewed:

5893 times

 

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Essay content:

automotive wholesaler ? Main goal of sales force to set up direct accounts (get parent companies to approve) ? To date, CAH had not been rejected by any major account, however the approval can take up to 4 years ? Company sales force generated 25% of unit sales per year, sales to the large accounts in the US went through CAH US wholesaler ? Canadian distributors that handled Camar lifts also carried non-competitive products, they focused on smaller chains and independent service stations ? US wholesalers sold to service stations ? carried four other companys' lifts ? Camar Lift approx >20% of total lift sales from the US wholesaler ? CAH distributed catalogue type package with products, uses, prices and other required information for both distributors and users ? CAH advertised in trade pubs and traveled to trade shows in US and CN ? Strategy of offering superior product that was primarily targeted to the needs of specific customers, strategy stressed continual product improvements, quality workmanship and service...
displayed 300 characters

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automotive wholesaler ? Main goal of sales force to set up direct accounts (get parent companies to approve) ? To date, CAH had not been rejected by any major account, however the approval can take up to 4 years ? Company sales force generated 25% of unit sales per year, sales to the large accounts in the US went through CAH US wholesaler ? Canadian distributors that handled Camar lifts also carried non-competitive products, they focused on smaller chains and independent service stations ? US wholesalers sold to service stations ? carried four other companys' lifts ? Camar Lift approx >20% of total lift sales from the US wholesaler ? CAH distributed catalogue type package with products, uses, prices and other required information for both distributors and users ? CAH advertised in trade pubs and traveled to trade shows in US and CN ? Strategy of offering superior product that was primarily targeted to the needs of specific customers, strategy stressed continual product improvements, quality workmanship and service...
displayed 300 characters

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