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Essay

Car Rental Industry & Elasticity

Essay specific features

 

Issue:

Business

 

Written by:

Velma D

 

Date added:

January 23, 2015

 

Level:

 

Grade:

B

 

No of pages / words:

14 / 3667

 

Was viewed:

6169 times

 

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Essay content:

From the interview with John Barrows, VP of Communications for Cendant, we found the following comments important to our analysis of the car rental industry and Cendant's strategy with respect to pricing: ? Mr. Barrows believes that the pricing strategy for Hertz is very similar to Avis and Budget. He challenged us to research whether Hertz also prices car rentals based on country of origin...
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He challenged us to research whether Hertz also prices car rentals based on country of origin. Based on Mr. Barrows' suggestion, we discovered different pricing for country of origin using the foreign websites of Hertz. ? Cendant's pricing strategy for Budget and Avis is only influenced by competition and branding in the country of origin...
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