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case report

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Issue:

Business

 

Written by:

Cristine H

 

Date added:

June 1, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2313

 

Was viewed:

633 times

 

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Essay content:

Egghead's competitive advantage is the choice it allows for consumers to purchase computer products at a flat price, or in an online auction. In 1999, Egghead.com realized over $5 000 000 (U.S.) in year-end sales. The current issue that Egghead management is facing is how to deal with customer backlash, and continue to build consumer confidence after a security breach...
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This is a strength since a unique product creates brand loyalty, and makes it more difficult for competitors to create their own version. ‚ Low prices and leading technology are strengths of Egghead.com because they practically eliminate competition by creating high quality products and services and offering them at a very reasonable price...
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