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Case Study

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Business

 

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Abel S

 

Date added:

August 8, 2015

 

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2 / 548

 

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The company sought to provide a space for users to manage their own DVD subscription services, with easy access to the tools that make that possible: informative features like film summaries, recommendations, new release information, and reviews. Discover: Online Connections frog's strategists recognized that what would distinguish Blockbuster from its competitors were the same features that always had: up-to-date industry knowledge, ease of navigation, and a personal touch...
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If the movies we watch are a representation of self, much as our iPod playlists or the books on our shelves, the website and its rental queue take on new importance in terms of identity. The website needed to be geared towards connecting individuals with the movies that are right for them, not only by helping them locate the films they already want, but by alerting them to those they are bound to enjoy...
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