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Case study Proton automobiles

Essay specific features

 

Issue:

Business

 

Written by:

Jacqueline S

 

Date added:

July 5, 2016

 

Level:

University

 

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No of pages / words:

2 / 315

 

Was viewed:

3174 times

 

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Essay content:

It has spawned a number of companies solely dedicated to making specialised accessories such as sports rims, tints, and an scores of workshops. Presently, Malaysia has become one of the region's largest auto markets and holds a dominant position in vehicle sales among ASEAN countries. PROTON Perusahaan Otomobil Nasional Bhd (PROTON) has come a long way from a mere car assembler to an integrated car company...
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The Malaysian Prime Minister, Dato' Seri Dr Mahathir Mohamad, commercially launched Malaysia's first car model, the Proton Saga, on July 9, 1985. Converted to a public company on 22nd Nov. 1990, it was publicly listed on the Kuala Lumpur Stock Exchange (KLSE) in March 26, 1992. At present the model line up includes the variants of the Waja, lswara, Wira, Satria (including the new GTi), the up market Perdana, Tiara and Putra...
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General issues of this essay:
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