Catalina Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Jerry G

 

Date added:

July 22, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2417

 

Was viewed:

7998 times

 

Rating of current essay:

 
Essay content:

All five had strong areas (whether research, computer technology or sales) at which they excelled. All five were looking for a new line of work that would be challenging and most importantly, paid well. The five came up with an idea to use the new scanner technology at grocery stores to gather information and print a coupon for a rival product...
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They unanimously decided to name Mike O'Brien as their first Chief Executive Officer (CEO) due to the fact that he was the only one in the group who was not currently employed and could dedicate the most time to the project. O'Brien was also the most out-going and the best salesperson in the group with the best business connections...
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