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Cause related marketing

Essay specific features

 

Issue:

Business

 

Written by:

Karey P

 

Date added:

January 13, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 430

 

Was viewed:

2852 times

 

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Essay content:

The corporation gains an image of social consciousness, while the not for profit receives valuable marketing publicity, and, in some cases, money. While cause related marketing provides many benefits for not-for profit organizations, this type of business deal can also prove to be a double-edged sword...
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American Express donated a penny to the cause each time its credit card was used. As a result, American Express saw an increase in the usage of their credit cards, and in their membership numbers. This project created a surge of interest in cause related marketing endeavors by both not for profits and corporations (Business-Nonprofit Partnerships: Cause Related Marketing)...
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