This underpins the approach taken by The Market Segmentation Company (tMSC).
'Market Segmentation' definition
The process of splitting customers, or potential customers, in a market into different groups, or segments, within which customers share a similar level of interest in the same or comparable set of needs satisfied by a distinct marketing proposition... displayed 300 characters
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Often referred to as the four Ps, this is usually the appropriate mix of product features, price, promotion and place (service and distribution). For the customer, this manifests itself as benefits, cost, relevant image and convenience; in other words, a customer value proposition.
A customer's view of segmentation - meet my needs!
Customers segment themselves and take no notice of how companies segment their market(s)... displayed 300 characters
