Charles Schwab Case

Essay specific features

 

Issue:

Business

 

Written by:

Annie N

 

Date added:

January 29, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1591

 

Was viewed:

3063 times

 

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Essay content:

The RIA market became an important source of revenue for Schwab. By 2000, Schwab had 5,900 affiliated RIAs, who controlled about 30% of Schwab's assets, up from zero in 1987. Merrill Lynch viewed these RIA's as a "virtual sales force" for Schwab: "We don't compete with the discounters. We do compete with Schwab...
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We do compete with Schwab. They have essentially built a Merrill Lynch by proxy." Schwab introduced the Mutual Fund OneSource program in 1992, enabling customers to purchase no-load mutual funds without paying commissions. The vast majority of OneSource assets were in non-Schwab funds, except the SchwabFunds money market, the only money market fund offered to OneSource customers...
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