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chevrolet history

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Issue:

Business

 

Written by:

Randolph A

 

Date added:

February 7, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1050

 

Was viewed:

4916 times

 

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Essay content:

G.M, in a joint effort with Hughes Aircraft Company and Electronic Data Systems, began to design automobiles that would incorporate aerospace technology into automotive areas. Also, G.M purchased Group Lotus Cars, which meant the bought the competition as this company was known for its state of the art sports cars...
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G.M produced the Chevrolet Nova and Saturn in a joint venture with Toyota, which constituted their first new make since the 1930's. Chevrolet sold several different cars and trucks, and its Cavalier, Celebrity and Caprice where first, third and seventh selling cars in America, respectively. G.M's launch of the ultra-luxury convertible Allante in 1987 was aimed to provide a halo effect for the Cadillac and create competition in the their own line of cars...
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