real estate companies developing their own websites for advertising purposes)
· There is strong presence for susbsitutes, marketers have many ways of advertising on the web
Rivals (strong)
· The internet is extremely saturated and there are many companies providing similar services
· Customers are not bound to specific websites and are able to switch at no cost
· Moderate levels of product differentiation (many websites offer similar news content and shopping opportunities through different delivery methods)
· Very high fixed costs with economy of scale resulting in high entry costs
· Exit barriers are moderate (computer equipment could be adapted for different use)
· Industry growth is moderate
· Switching costs are virtually non-existant
· Brand identity is low
· Diversity of Rivals is moderate (each website tries to differentiate itself from the rest)
New Enrants (moderate)
· Virtually any media company can enter/exist the market
· Moderately easy access to inputs (news is public domain)
· Expected retaliation from existing members is moderate, depending on the size of the entrant
· Lack of patents, but some proprietary knowledge exists
· Equipment is specialized, but can be converted for other use
Substitues (strong)
· Large number of substitute products
· Product demand is highly affected by the price (most people will not pay for news content)
· Not a commodity product
· Differentiation costs are moderate
· Buyers are constantly inclided to substitute by other providers
SWOT Analysis
Strenghts
· Company has experience 8 consequtive years of earnings growth
· Daily newspapers’s operating cash flow margins are 35%, which are among the best in the industry
· Operating cash flow margings from Tribune’s television stations expanded to more than 41%
· Tribune’s television group is the largest station group not owned by a network
· The first newspaper to build a team of reporters whose primary responsibility was to produce online content... displayed 300 characters
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real estate companies developing their own websites for advertising purposes)
· There is strong presence for susbsitutes, marketers have many ways of advertising on the web
Rivals (strong)
· The internet is extremely saturated and there are many companies providing similar services
· Customers are not bound to specific websites and are able to switch at no cost
· Moderate levels of product differentiation (many websites offer similar news content and shopping opportunities through different delivery methods)
· Very high fixed costs with economy of scale resulting in high entry costs
· Exit barriers are moderate (computer equipment could be adapted for different use)
· Industry growth is moderate
· Switching costs are virtually non-existant
· Brand identity is low
· Diversity of Rivals is moderate (each website tries to differentiate itself from the rest)
New Enrants (moderate)
· Virtually any media company can enter/exist the market
· Moderately easy access to inputs (news is public domain)
· Expected retaliation from existing members is moderate, depending on the size of the entrant
· Lack of patents, but some proprietary knowledge exists
· Equipment is specialized, but can be converted for other use
Substitues (strong)
· Large number of substitute products
· Product demand is highly affected by the price (most people will not pay for news content)
· Not a commodity product
· Differentiation costs are moderate
· Buyers are constantly inclided to substitute by other providers
SWOT Analysis
Strenghts
· Company has experience 8 consequtive years of earnings growth
· Daily newspapers’s operating cash flow margins are 35%, which are among the best in the industry
· Operating cash flow margings from Tribune’s television stations expanded to more than 41%
· Tribune’s television group is the largest station group not owned by a network
· The first newspaper to build a team of reporters whose primary responsibility was to produce online content... displayed 300 characters
