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Essay

Chrysler

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Issue:

Miscellaneous

 

Written by:

John P

 

Date added:

September 8, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1234

 

Was viewed:

3642 times

 

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Essay content:

However, most manufacturers still continued to have adversarial relationships with their suppliers. Suppliers where picked on the basis of price through a competitive bidding process, and had little or none influence on the manufacturers design process. The relationships where limited to short ? term contracts, with no agreement of further cooperation beyond the set period...
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To manage this Chrysler Corporation had to alter the nature of the relationship with their suppliers. The result was a modified form of the Japanese keiretsu model. In the mid 1980`s Chrysler was on the verge of a crisis. Financial problems and cars which lacked appeal in the target group meant that something had to be done...
displayed 300 characters

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