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Essay

Citibank

Essay specific features

 

Issue:

Business

 

Written by:

Charles W

 

Date added:

March 5, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

10 / 2731

 

Was viewed:

499 times

 

Rating of current essay:

 
Essay content:

Although there are risks in offering credit cards to many of these countries, it is recommended that Citibank launch two card options; a Standard Card that caters to the lower-middle class consumers with lower incomes, (that meet minimum requirements) and a Gold Card that will provide increased credit ceilings to the upscale markets...
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This approach will introduce the card to the countries that are estimated to have the least amount of risk associated with their economies, political status, and cultural acceptance of credit usage. The successful practices would propagate through to the future expansions and provide a strong foothold into the markets...
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General issues of this essay:
Using any company with which you are familiar with, identify some of the social, cultural and ethical issues relevant to its operation. Comment on how it has, or might, adapt its policies to deal with these issues Free Term Papers On Analysis Of Recent Worker Remittance Operations Of Citibank, N.A., Bangladesh Women-and Minority-Owned Businesses Adapt to New Economy Their Eyes Were Watching God - Adjust, Adapt, Overcome: A Theme Analys Marketers frequently adapt and change the well established marketing theoties and models Citibank Citibank Citibank Citibank Indonesia Citibank case Citibank Indonesia Case Analysis: Citibank CITIBANK CASE STUDY CitiBank Final Paper Citibank SWOT Analysis
 

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