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Essay

Co-ordination of promotional strategies

Essay specific features

 

Issue:

Business

 

Written by:

Danica G

 

Date added:

March 13, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1938

 

Was viewed:

2042 times

 

Rating of current essay:

 
Essay content:

It's all designed to have the retailer promote your product to the end users instead of your competitors product. There are differing types of push marketing, some new as discussed below: “In recent years, I've seen a nearly exponential increase in the past decade - another type of push marketing is taking over...
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It's the referral and word of mouth marketing. When companies encourage happy customers to spread the word to their friends and families, that's a type of push marketing. Or, when companies make ads that are controversial, cheeky, or downright shocking, they create a little buzz - that's another type of push marketing...
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General issues of this essay:
“Analyzing the elements of the promotional mix and their respective roles in IMC for the Coca Cola and suggestive version of promotional mix with proper reasoning” Co-ordination of promotional strategies Lexus promotional plan Promotional Communication analysis Promotional Mix - Horlicks Promotional Mix-Horlicks Promotional Strategies Promotional Strategy Promotional Strategy promotional management promotional mix Visa's Promotional Werbeartikel als Instrument der Verkaufsforderung (Promotional items and sales promotion) Promotional Paper Promotional Video
 

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