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coke marketing plan for line extension

Essay specific features

 

Issue:

Business

 

Written by:

Bradley J

 

Date added:

July 25, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1118

 

Was viewed:

9484 times

 

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Essay content:

To that end, Coca-Cola will introduce Coke Bubbler, a flavored tea-based beverage containing small "bubbles" or spheres of tapioca- or gelatin-based semi-solid flavors that augment to base beverage, adding excitement and interest to the beverage. Business Mission: Coca-Cola (2, 1) states that "The Coca-Cola Company exists to benefit and refresh everyone it touches," providing "refreshment, value, joy and fun to our stakeholders, ?(acting to) successfully nurture and protect our brands, particular Coca-Cola...
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By extending the basic Coca-Cola line of cola-based products to include bottled, flavored teas (some using fruit bases such as apricot, raspberry, and melon) containing "bubble," Coca-Cola will gain the opportunity to reach a new emerging market segment not presently served by bottled beverage options...
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General issues of this essay:
“Diesel for successful living”:Branding strategies for an Up-market Line Extension in the Fashion Industry Brand Extension Coca Cola Company Marketing Plan Coca-Cola entering a new market coke marketing plan for line extension Energy drinks market energy drinks market Killer Coke: the campaign against Coca-Cola MARKET SHARE OF ELECTRICITY DISTRIBUTION COMPANIES IN THE SOUTH EAST EUROPE ENERGY COMMUNITY Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment Motivation process at Coca-Cola Motivational Process at Coca-Cola New Coke; Coca-Cola’S Big Mistake Leg Extension with Asians The effect on Energy Drinks, Alcoholic Energy Drinks Research paper
 

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