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Essay

Cola War Case

Essay specific features

 

Issue:

Business

 

Written by:

Debbie S

 

Date added:

March 17, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 307

 

Was viewed:

8518 times

 

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Essay content:

Concentrate Producers and Bottlers. Focusing on the downstream of the supply chain it is to be pointed out that concentrate producers incure relatively low fixed costs with respect to production plant, staff, equipment and R&D as the concentrate is produced of a more than 100 years old formula and relatively cheap raw material (e...
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caffeine). Concentrate is shipped to bottlers which incure relatively high fixed cost with respect to plant, equipment and staff and which add carbonated water and high fructose corn syrup to the concentrate, bottle or can, package and ship it to the respective retailer. Besides that CDS hold a big stake in the direct delivery of concentrate to diverse fountain accounts like McDonalds, Burger King etc...
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