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Essay

Cola Wars

Essay specific features

 

Issue:

Business

 

Written by:

Margaret P

 

Date added:

April 6, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2435

 

Was viewed:

1760 times

 

Rating of current essay:

 
Essay content:

The rivalry between the soda giants, also known as the "Cola Wars", began in the 1960's when Coca-Cola's dominance was being increasingly challenged by Pepsi Cola. The competitive environment between the rivals was intense and well-publicized, forcing both companies to continuously establish and implement strategic variations as a means to create a competitive advantage...
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The competition fostered and stimulated continuing growth in an industry which many predicted in the early 1970's to be on the verge of maturity. Reasons for the prediction arose from the fact that further growth of per capita consumption of soft drinks is fairly static regarding how much people are able to consume on a daily basis...
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General issues of this essay:
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