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Essay

Cola Wars Case Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Terrence B

 

Date added:

June 24, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 453

 

Was viewed:

1261 times

 

Rating of current essay:

 
Essay content:

From 1975 to 1990 both companies achieved an average annual growth of about 10%, while consumption grew in the U.S. and worldwide, but a turn of events in the late 1990s threatened the companies with consumption of carbonated soft drinks (CSD) dropping for a consecutive two years and worldwide shipments were also slowing...
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The decline is thought to be from the consumer’s want for alternatives to CSD’s like sports drinks, bottled water, juices, teas, etc. The solution to this problem relies on both of the companies’ abilities to boost flagging domestic sales, venture into emerging international markets, broaden their brand portfolio for new streams of revenue and include non-carbonated beverages in their “big plan”...
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General issues of this essay:
1 to 3 year Business Plan for Coca Cola Coca Cola And Pepsi Coca-Cola Brand Management Analysis Coca-Cola Case Coca-Cola Versus Pepsi Coca-Cola Versus Pepsi Coca-Cola Wars Coca-Cola vs Pepsi Coca-cola vs. Pepsi Strategic Analysis Of Pepsi And Coca Cola Swot - Pepsi And Coca Cola swot - pepsi and coca cola Coca-Cola or Pepsi: The True King of Pop TO WHAT EXENT IS COCA-COLA BRAND IMAGE RESPONSIBLE FOR ITS SUCCESS? Value Chain of Coca Cola and Pepsi
 

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