Competition in Bottled Water Industry

Essay specific features

 

Issue:

Business

 

Written by:

Diane H

 

Date added:

December 17, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1929

 

Was viewed:

6877 times

 

Rating of current essay:

 
Essay content:

If its current growth patterns hold, bottled water will pass soft drinks in the next 10 to 15 years, said Gary A. Hemphill, spokesman for the Beverage Marketing Corp., a research and consulting firm. While the bottled water industry's revenue has grown by almost 800 percent in the last 20 years, so has competition...
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Hundreds of brands large and small now fight for consumers' loyalty and attention. The branding of bottled water has relied almost exclusively on the perception that it is purer and healthier than tap water. Brands such as Crystal Geyser and Arrowhead use images of snow-capped mountains to promote their products...
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