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Essay

Competitive Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Samantha C

 

Date added:

December 17, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2648

 

Was viewed:

4034 times

 

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Essay content:

The four strategies relate to the extent to which the scope of a businesses' activities are narrow versus broad and the extent to which a business seeks to differentiate its products. The four strategies are summarised in the figure below: The differentiation and cost leadership strategies seek competitive advantage in a broad range of market or industry segments...
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By contrast, the differentiation focus and cost focus strategies are adopted in a narrow market or industry. Strategy - Differentiation This strategy involves selecting one or more criteria used by buyers in a market - and then positioning the business uniquely to meet those criteria. This strategy is usually associated with charging a premium price for the product - often to reflect the higher production costs and extra value-added features provided for the consumer...
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General issues of this essay:
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