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Essay

Consumer Behaviour

Essay specific features

 

Issue:

Business

 

Written by:

Todd O

 

Date added:

May 16, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3300

 

Was viewed:

7380 times

 

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Essay content:

Some criteria of evaluation of brands may include price, brand image, taste, functional characteristics, style and sometimes the way the consumer “feel” about a product. Consumer evaluation of brands involved both cognitive and psychological processes in selecting a course of action from multiple alternatives...
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The consumer decision-making process model (fig 1) will provide useful insights as to how consumer form evaluations of brands and how marketers seek to influence this process. Fig 1: The customer decision-making process and its five stages Source: guuui.com, 2007 NEED OR PROBLEM RECOGNITION “Problem recognition is the discovery of a discrepancy between an actual and a desired state of being...
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