Corporate Podcasting - The New Way To Engage
Essay specific features
March 19, 2017
No of pages / words:
2 / 310
Rating of current essay:
Yet the cost of employing
professional standards to the production of podcasts is relatively low.
This document explains how people consume podcasts and how it could be
applied to your business. It provides advice on producing professional sounding
corporate podcasts, with some helpful hints and pitfalls to avoid, illustrated by a
few Australian case studies...
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It also examines how a regular podcast can form
the foundation for a broader web 2.0 strategy for your business.
The costs of production are examined in outline. The only real costs are
associated with production. Outsourcing to a professional broadcaster should
be seriously considered, unless you have strong talent in-house...
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