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Cpw Cereal Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Shandi N

 

Date added:

November 6, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1374

 

Was viewed:

6853 times

 

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Essay content:

GM is globally active with its products but they are very well known and strong in their home market. In 2006 only 16% of total sales came from outside of USA. This shows us that the heavy domestic dependence esp. in cereal market is very problematic for GM. In this joint venture, GM brings the expertise and competence of upstream, including production and R&D...
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The company is located in Europe acting on global basis. It has a very large product portfolio and a very wide spread sales & marketing organization worldwide with 406 subsidiaries. CPW can profit a lot from the wide marketing & sales expertise and distribution network of Nestle. In this case, the core competence of Nestle in downstream of the value chain contributes to the joint venture...
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