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Essay

Crm

Essay specific features

 

Issue:

Business

 

Written by:

Luke T

 

Date added:

December 11, 2010

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 898

 

Was viewed:

2950 times

 

Rating of current essay:

 
Essay content:

Since CRM is a strategy not a solution, it is not that easy for a business enterprise to implement a CRM system. Unfortunately, some researches showed that most of the implementation of CRM failed or didn’t achieve the stated objectives. In order to discuss the changes to the relationships and roles associated with a business enterprise clearly, the paper argues the changes from three aspects: people in a business enterprise, customer-centric process, information technology...
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Section2 analyses the failed cases of CRM from people, process and technology aspects to illustrate the mistakes which are easily conducted in the process of aligning the CRM system within the enterprise. Section3 presents successful cases to present how to combine CRM strategy with the enterprise and the changes to the relationships and roles in a business after the implementation of CRM...
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