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Essay

Cultural Norms for Wal-Mart

Essay specific features

 

Issue:

Business

 

Written by:

Carson D

 

Date added:

August 7, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 378

 

Was viewed:

2022 times

 

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Essay content:

Its exemplary growth has been attributed to the large size of the US market. Sam Walton, Wal-Mart's founder recently pasted away flyer an airplane, was the reason why Wal- Mart does so well. The theoretical framework driving the semiotic analysis is institutional theory (Meyer & Rowan, 1977. This theory suggests that because consumers respond positively to family, community and national institutions, retailers can reflect the corresponding norms in functional and symbolic acts...
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The theoretical framework driving the semiotic analysis is institutional theory (Meyer & Rowan, 1977. This theory suggests that because consumers respond positively to family, community and national institutions, retailers can reflect the corresponding norms in functional and symbolic acts. A retail firm and its environment are seen interpenetrate each other to extent that a retailer's actions reflect the economic and cultural moral norms of the environment...
displayed 300 characters

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