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Essay

Cunard Case

Essay specific features

 

Issue:

Business

 

Written by:

Theodore C

 

Date added:

February 11, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 587

 

Was viewed:

7902 times

 

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Essay content:

The focal objective of these messages must communicate a common “look and feel” to support an “umbrella” brand name—Cunard and then tactical promotions can follow. In other words, excellence and elegance should dominate all of the firm’s communication activities. To focus on this image of luxury, however, it is best for Cunard to eliminate the two 4-star ships (Cunard Countess and Princess)...
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To focus on this image of luxury, however, it is best for Cunard to eliminate the two 4-star ships (Cunard Countess and Princess). Short-term sales stimulation or sales promotion in response to competitors and economic recession may shift Cunard’s image towards that of less excellence and less elegance...
displayed 300 characters

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