Customer Relationship Management

Essay specific features

 

Issue:

Business

 

Written by:

Deborah D

 

Date added:

October 23, 2015

 

Level:

 

Grade:

B

 

No of pages / words:

8 / 1979

 

Was viewed:

9813 times

 

Rating of current essay:

 
Essay content:

Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing. While the term CRM generally refers to a software-based approach to handling customer relationships, most CRM software vendors stress that a successful CRM effort requires a holistic approach...
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CRM is a combination of policies, processes, and strategies implemented by an organization to unify its customer interactions and provide a means to track customer information. It involves the use of technology in attracting new and profitable customers, while forming tighter bonds with existing ones...
displayed 300 characters

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