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Essay

Customer Retention

Essay specific features

 

Issue:

History

 

Written by:

Corey T

 

Date added:

June 7, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

11 / 2853

 

Was viewed:

8314 times

 

Rating of current essay:

 
Essay content:

The companies are organized on a product or brand basis, not on a | |customer segment basis. While they all have customer service departments, and most have a customer service toll free | |number, they lack an integrated marketing strategy that is directed at retention, and that defines retention as the | |measurement of success...
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In this article, we will explore the meaning of a retention strategy, showing how it can be set | |up, and how lifetime value can be used to measure it. | |You have often heard it said that "It is five times more profitable to spend your marketing dollars to retain the | |customers that you have than to use the dollars to beat the bushes for new customers...
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General issues of this essay:
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Employee Programs Human Resource Leadership - Worker Retention Programs Incentive pay programs for Customer Service Representatives MIS programs Sexual education programs taught in high schools nationwide would be much more effective if instead of focusing exclusively on abstinence only programs, they taught a much more comprehensive program, which informed the adolescents how to be safe w... Customer Retention new deal programs Music programs should be kept Tracking Tv Programs After School Programs... Computer Programs customer loyalty programs Designing Your Programs Loyalty Programs
 

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