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Essay

Danger inc

Essay specific features

 

Issue:

Business

 

Written by:

Jorge F

 

Date added:

January 11, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 622

 

Was viewed:

517 times

 

Rating of current essay:

 
Essay content:

Hank Nothhaft CEO of danger knew that their contract with T-mobile was coming to end and this gives them chance to make a pitch for their company to grow. Danger was looking to grow in US as well as Europe and had limited options here in USA while had whole European market to work with. Let us first consider USA communication market, where we know that Danger had 3 companies(50% of US market) that they could work with T-mobile, AT&T and Cingular as they only offered GSM/GPRS compatible phones...
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James Issac has couple of options in working and creating strategic partnership with these companies. Option 1 is to create a strategic partnership with branded OEM (i.e nokia, ericssion, etc) and license them the hardware design technique and sell the product to wireless carriers like any other communication device...
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