OBJECTIVES
Why a Web site?
Life Cycle of Site Building
Ways to Build a Web site
Web Navigation Design
Design Criteria
WHY A WEB SITE?
Reach Customers Quickly and Reliably
Establish a Presence in Cyberspace
Leverage Advertising Costs
Reduce Customer Service Cost
Promote Public Relations
Penetrate International Markets
Test-market New Products and Services
LIFE CYCLE OF SITE BUILDING
Plan the Site
Define Audience and Connection
Build Site Content
Define Site Structure
Visual Design
PLAN THE SITE
Define the Site's Goals
Determine Who Will Be Involved
Understand the Time and Need Constraints
Ask Questions Deciding on Site's Mission and Purpose for the Organization
PLANNING OBJECTIVES
Speed up Interactive Process
Reduce Human Intervention to a Minimum
Save Time
Save Buying and Selling Costs
DEFINE AUDIENCE AND COMEPETITION
Generate a List of Intended Audience
Identify What Prospective Customers Want
HOW CUSTOMERS JUDGE WEB SITES
Product Prices
Product Representation
Product Selection
Shipping and Handling
Delivery
Ordering
Privacy Policy
Web Navigation
WEB DESIGN
Focus on Speed and Responsiveness
Create Scenarios and Test Cases
Select a Set of Users for Trial
COMPETITVE ANALYSIS
Make a List of Competitors
Evaluate Criteria:
Personalization
Consistency
Ease of Navigation
BUILD SITE CONTENT
Create Content Inventory
Determine Priority of Each Department
Analyze Feasibility of Each Function
DEFINE SITE STRUCTURE
Create Good Site Structure
Explore Various Metaphors
Define Architectural Blueprints
Decide User Navigation
VISUAL DESIGN
Use Layout Grid
Show icons, buttons, banners, etc... displayed 300 characters
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OBJECTIVES
Why a Web site?
Life Cycle of Site Building
Ways to Build a Web site
Web Navigation Design
Design Criteria
WHY A WEB SITE?
Reach Customers Quickly and Reliably
Establish a Presence in Cyberspace
Leverage Advertising Costs
Reduce Customer Service Cost
Promote Public Relations
Penetrate International Markets
Test-market New Products and Services
LIFE CYCLE OF SITE BUILDING
Plan the Site
Define Audience and Connection
Build Site Content
Define Site Structure
Visual Design
PLAN THE SITE
Define the Site's Goals
Determine Who Will Be Involved
Understand the Time and Need Constraints
Ask Questions Deciding on Site's Mission and Purpose for the Organization
PLANNING OBJECTIVES
Speed up Interactive Process
Reduce Human Intervention to a Minimum
Save Time
Save Buying and Selling Costs
DEFINE AUDIENCE AND COMEPETITION
Generate a List of Intended Audience
Identify What Prospective Customers Want
HOW CUSTOMERS JUDGE WEB SITES
Product Prices
Product Representation
Product Selection
Shipping and Handling
Delivery
Ordering
Privacy Policy
Web Navigation
WEB DESIGN
Focus on Speed and Responsiveness
Create Scenarios and Test Cases
Select a Set of Users for Trial
COMPETITVE ANALYSIS
Make a List of Competitors
Evaluate Criteria:
Personalization
Consistency
Ease of Navigation
BUILD SITE CONTENT
Create Content Inventory
Determine Priority of Each Department
Analyze Feasibility of Each Function
DEFINE SITE STRUCTURE
Create Good Site Structure
Explore Various Metaphors
Define Architectural Blueprints
Decide User Navigation
VISUAL DESIGN
Use Layout Grid
Show icons, buttons, banners, etc... displayed 300 characters
