Direct to Consumer Advertising

Essay specific features

 

Issue:

Social Issues

 

Written by:

James M

 

Date added:

August 5, 2012

 

Level:

 

Grade:

A

 

No of pages / words:

24 / 6488

 

Was viewed:

8429 times

 

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Essay content:

This became apparent when in 1992, a group at UCLA attempted to conduct a study that would involve a group of medical experts as participants. In selecting the medical experts, they established a criterion whereby anyone who had received more than $300 in compensation over the past two years from a member of the pharmaceutical industry would be excluded from participating...
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In selecting the medical experts, they established a criterion whereby anyone who had received more than $300 in compensation over the past two years from a member of the pharmaceutical industry would be excluded from participating. Unfortunately, the quota could not be met based on this criterion. It turned out that 71% of those initially selected had violated the standard...
displayed 300 characters

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