Disney Pixar

Essay specific features

 

Issue:

Business

 

Written by:

Sandra E

 

Date added:

March 18, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1087

 

Was viewed:

2397 times

 

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Essay content:

The terms include giving Jobs an estimated 7% stake in Disney and letting Pixar's top creative executive, John Lasseter, have a key role in advising Disney in creative matters. Which party had more power? Disney or Pixar? Pixar definitely had more bargaining power while the deal was being negotiated...
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Though many feel that Disney has paid a premium price for the acquisition, the reality is that Disney does stand to gain in the long run considering the ground realities during the time the deal was struck. For Disney, the acquisition of Pixar seems to represent a strategic "must" for the company. Some would say that they had no choice...
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