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Essay

Diversification Mondavi

Essay specific features

 

Issue:

Business

 

Written by:

Richard W

 

Date added:

September 22, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1364

 

Was viewed:

8199 times

 

Rating of current essay:

 
Essay content:

However, most of Mondavi's brands still fall in the ultra premium to luxury premium wine segments. We propose Mondavi diversify more aggressively into the popular premium wine segment. They should be able to leverage what they learned with Woodbridge, a very successful popular premium brand, and introduce other brands at this level...
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Because Mondavi prides itself as being one of the highest quality vintners, this strategic move must be approached delicately to avoid tarnishing Mondavi's high quality reputation and prestigious name with the introduction of low-priced wines. Mondavi could follow E & J Gallo Winery's tactic that they used to enter the premium wine segment...
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General issues of this essay:
Wines From Chile World Renound wines Casella wines ? Export success International Marketing Plan - Yellowsnow Wines Canadaigua Wine Operations Four Spirits Fox Spirits Diversification Mondavi Religious Spirits House of Spirits House Of Spirits House of Spirits House of Spirits The House Of The Spirits Diageo Plc Wine
 

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