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Essay

Does McDonald's Offer A Model Which Other Businesses Should Follow

Essay specific features

 

Issue:

Business

 

Written by:

John H

 

Date added:

October 2, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3225

 

Was viewed:

4273 times

 

Rating of current essay:

 
Essay content:

In 1948, they modified their drive-in restaurant, creating the standard for the contemporary fast-food restaurant of modern times. From the introduction of a limited menu of just nine items, and by focusing on efficient production and service, the brothers were able to halve the price of their hamburgers to 15 cents...
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From the introduction of a limited menu of just nine items, and by focusing on efficient production and service, the brothers were able to halve the price of their hamburgers to 15 cents. Ray Kroc, who, at this time was a 52-year-old milkshake machine salesman, heard of the brothers' generation of around $350,000 in annual revenues, and instantly became convinced that its concept could work in other cities...
displayed 300 characters

General issues of this essay:
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