Dollar General Vs. Wal-Mart

Essay specific features

 

Issue:

Business

 

Written by:

Margaret B

 

Date added:

March 13, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2220

 

Was viewed:

10056 times

 

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Essay content:

Datamonitor reported consumer’s worry that Wal-Mart threatens local businesses by under cutting prices and making them unable to compete. Dollar General can capitalize on this thought and put consumer’s worries at ease by partnering with local farmers and distributing local produce. This will increase customer loyalty while eliminating that negative perception (datamonitor)...
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This will increase customer loyalty while eliminating that negative perception (datamonitor). Situation Analysis Dollar General Situation Analysis Market Demographics Median Household Income – Less than $75,000 Trade Area Population – At least 4,500 Dollar General targets customers in the low, medium, and fixed income segments...
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