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Essay

Ducati Corse: The Making Of A Grand-Prix Motor Cycle

Essay specific features

 

Issue:

Business

 

Written by:

John C

 

Date added:

October 23, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2571

 

Was viewed:

4197 times

 

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Essay content:

As we shall see later on in section 1.2, some of these success-factors were at the heart of Ducati’s rude awakening in the subsequent year. Following a change in regulations In 2001, Ducati Corse first decided to enter MotoGP. While the company had previously been very successful in the only other major motorcycle racing series, the World Superbike, there was a strong realization that manufacturing a bike for the sole purpose of racing was a new and challenging avenue for the company to develop state of the art technologies and build more brand awareness...
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As a result, there was enormous enthusiasm among the engineers, which would prove an important factor in the subsequent success. In addition, Ducati was able to select among the top engineering graduates in Italy. While the decision to participate in the tournament was announced as early as May 2001, Ducati Corse decided to wait until the 2003 season before actually entering the competition...
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