DUCKBACK Marketing plan

Essay specific features

 

Issue:

Business

 

Written by:

John T

 

Date added:

April 10, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

15 / 3930

 

Was viewed:

2362 times

 

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Essay content:

Ironically, its strong brand equity was also the reason for the company's lacklustre marketing initiatives. Meanwhile, consumer preferences have changed. Now, the company has had to re-engineer processes and introduce new products in the market. An investment of Rs 40 crore is on the anvil on manufacturing processes and on marketing initiatives...
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An investment of Rs 40 crore is on the anvil on manufacturing processes and on marketing initiatives. The company now proposes to set aside a sizable chunk of the proceeds from sales for brand-building and advertising initiatives. Duckback basically has two major segments- the luggage segment and the rain wear segement...
displayed 300 characters

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