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Essay

Dunkin' Dunuts

Essay specific features

 

Issue:

Business

 

Written by:

William Z

 

Date added:

May 3, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1303

 

Was viewed:

2009 times

 

Rating of current essay:

 
Essay content:

Despite what the name of the company suggests, Dunkin’ Donuts’ major revenue generator is beverage sales which accounts for approximately 70%, as compared to donuts that generate only 14% of the sales2. Mission Statement “The company's mission is to thrill customers, enrich stakeholders and build powerful brands3...
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Starting October 2006 and ending September 2007, Dunkin' Donuts signed development agreements totaling nearly 1,600 new restaurants. In the past month, the company announced its plans to open franchised restaurants in Las Vegas, Austin, Dallas, Phoenix, Tallahassee and Panama City. Another recent development is the implementation of Voxware5, which is a voice-directed order picking system...
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