e-bay's problems in the international market

Essay specific features

 

Issue:

Business

 

Written by:

Albert S

 

Date added:

April 20, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 415

 

Was viewed:

6349 times

 

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Essay content:

Had E-bay researched the local networks in China, prior to jumping into the market, I believe they might have been able to address the problem before it became one. E-bay was also slower than local competitors to introduce new application and new payment services. Local competitors, such as Gmarket in South Korea were quick to use a savvier product mix and more aggressive pricing than E-bay had to offer...
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E-bay was charging fees for listings that local rivals weren’t. The intriguing mixture of cheaper, and often-free listings, coupled with fixed prices, was more appealing to the consumer and in a sense made E-bay’s site seem less friendly. By providing fixed prices, local competitors like Gmarket, were able to give buyers the option of negotiating with the seller on an exclusive basis...
displayed 300 characters

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