Eastman Chemical

Essay specific features

 

Issue:

Business

 

Written by:

Brenda G

 

Date added:

October 7, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2476

 

Was viewed:

10058 times

 

Rating of current essay:

 
Essay content:

The main focus of Eastman's e-business was: 1. Creating customer-centric solutions 2. Portfolio of option, along with providing solutions for customers via electronic means 3. Invest in technologies/capabilities that bring value to customers 4. Be externally focused 5. Form partnerships 6. Build an e-brand, which attract customers, suppliers and technology partners 7...
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Invest in technologies/capabilities that bring value to customers 4. Be externally focused 5. Form partnerships 6. Build an e-brand, which attract customers, suppliers and technology partners 7. Leverage its intellectual capital, industry knowledge, network of contacts, credibility, brand and customer base By implementing the e-business, Eastman's customers were able to view products, check status of orders, access certificates of analysis, material safety data sheets, etc...
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