Ecommerce Legal Issues

Essay specific features

 

Issue:

Technology

 

Written by:

Lizzie S

 

Date added:

September 15, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2739

 

Was viewed:

7948 times

 

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Essay content:

With PPC a company pays for each time an individual clicks on their ads. This cost can be as low as $.01 per click. One problem with PPC is pay per click fraud. Pay per click fraud is where company’s ads are clicked on with the intent to increase their number of clicks. This clicking can be done by a person, script, or computer programs...
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This clicking can be done by a person, script, or computer programs. Four reasons why someone would commit pay per click fraud are: to complete competitors advertising budget, to be malicious for personal or political vendettas, to “help” a friend by showing a lot of activity on their website, and to frame a competing publisher...
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